The logotype is the hero in the visual identity for START!
With its’ modern retro look and big and proud size it expresses confidence and stands out.
On packaging and in communication the logotype is always white with a brown drop shadow, placed on a colored background.
The logotype is an unique artwork and is not to be altered in any way.
The primary logotype is used on all communication touch points, to create a consistent brand expression.
When it is not possible to use a colored background use the color variant for white background. The black and white variant is used only when color print not is possible.
The START! logotype is always proudly placed in the top.
Use the logotype size on packaging, as in the example above, as a size
reference to create a consistent brand expression and to stand out.
In our START! communication the clear space around the logotype should always be minimum the space within the doted line.
Download clear space template
When START! is presented with other brands/logotypes the clear space around the logotype should always be minimum the width/height of the circle in the exclamation mark.
