Colors
The START! colors are bold, with the primary yellow color dating back to the birth of the iconic brand in 1974.
See beow for an overview of all colors as well as a detailed outline of each color value.
Color guidelines
Primary and secondary colors are used for all over all Start! communication.
The product colors are used when promoting a specific product.
When two parallel campaigns are running in store, one of the product colors can be used as primary color to separate the messages.
Please see example in the section "Execution exemples - In store communication" under Illustrations and graphic elements.
Preferred use: PMS 128 C, 137 C and 4975 C. Otherwise CMYK.
Primary color
CMYK
6/15/75/0
PANTONE
128 C
RGB
243/213/78
HEX
f3d54e
Secondary color – brown (Use for text)
CMYK
27/90/62/83
PANTONE
4975 C
RGB
63/32/33
HEX
3F2021
Secondary color – orange
CMYK
0/36/100/0
PANTONE
137 C
RGB
255/164/0
HEX
FFA400
Product color – Naturell
CMYK
6/15/75/0
PANTONE
128 C
RGB
243/213/78
HEX
f3d54e
Product color – Hazelnut
CMYK
9/43/53/10
PANTONE
7515 C
RGB
197/139/104
HEX
C58B68
Product color – Raisin
CMYK
3/53/13/1
PANTONE
493 C
RGB
220/134/153
HEX
DC8699